# StaggeredCo

> Mental health streetwear from New Zealand. Hemp and organic cotton hoodies; StaggeredCo is committed to donating 10% of profits to the I Am Hope Foundation. Tagline: We Got You.

StaggeredCo is a mental-health-first clothing brand. The product is sustainable streetwear (hemp + organic cotton hoodies), but the mission is opening up the conversation around mental health, especially for men in Aotearoa. Future drops are planned in 100% organic cotton.

## Pages

- [Home](/): Brand intro, hero collection, mission summary.
- [Shop](/shop): Current hoodie drop and waitlist signup.
- [About](/about): Story behind StaggeredCo, founder, and the mental health mission.
- [Blogs](/blogs): Articles on mental health, sustainable clothing, and the I Am Hope Foundation.
- [Mental Health Resources](/mental-health-resources): NZ helplines and support organisations directory.
- [Contact](/contact): Get in touch with the team.

## Blog

- [Why We Donate 10%](/blogs/why-we-donate-10-percent): Why a share of every sale goes toward mental health.
- [Hemp + Organic Cotton: Why It Matters](/blogs/hemp-organic-cotton-why-it-matters): The fabric choices behind the hoodie.
- [Talking About Mental Health Without The Filter](/blogs/talking-about-mental-health-without-the-filter): On open, honest conversations.
- [Mike King and Gumboot Friday](/blogs/mike-king-gumboot-friday): The kaupapa behind Gumboot Friday.
- [Inside I Am Hope](/blogs/inside-i-am-hope): What the I Am Hope Foundation actually does.
- [Why Clothing Brands Talk Mental Health](/blogs/why-clothing-brands-talk-mental-health): Streetwear as a mental health platform.
- [How To Support A Mate Struggling](/blogs/how-to-support-a-mate-struggling): Practical ways to be there.
- [Mental Health Stats NZ](/blogs/mental-health-stats-nz): Why this matters here.
- [What "We Got You" Means](/blogs/what-we-got-you-means): The story behind the tagline.
- [What Is Gumboot Friday?](/blogs/what-is-gumboot-friday): NZ's annual youth mental health fundraising day explained.
- [Mental Health NZ: Where To Start](/blogs/mental-health-nz-where-to-start): Practical guide to NZ mental health support.
- [Free Counselling NZ Under 25](/blogs/free-counselling-nz-under-25): Free counselling options for young Kiwis.
- [Mental Health Awareness Week NZ](/blogs/mental-health-awareness-week-nz): How to take part in MHAW properly.

## Optional

- [Shipping Policy](/shipping-policy)
- [Refund Policy](/refund-policy)