What We Live For

At StaggeredCo, our values aren’t just ideals—they’re the fire in our soul, guiding every decision, every stitch, every step forward. They’re why we exist, and they’re why you’ll want to stand with us.

  • Mental Health Advocacy

We’re here to break the silence. One in five Kiwis face mental health challenges, yet too many feel alone. That’s why we're committed to donating 10% of our profits to the I Am Hope Foundation, funding free counseling and school programs that normalise mental health conversations. Every hoodie you wear, every course you take, is a vote for a world where no one fights in silence. Our mission is to normalise open conversations and provide real support to those in need.

  • Sustainability

Our clothing is crafted from sustainable fabrics like hemp and organic cotton, therefore reducing environmental impact by using less water and no pesticides. We’re not perfect, but we’re committed to doing better—always. We also use compostable packaging, ensuring our brand aligns with eco-conscious values.

  • Quality & Design

Sustainable fashion should never compromise on quality. Our modern designs feature bold embroidery and our slogan, "Made for the people," blending durability, comfort, and style.

  • Community Over Competition

StaggeredCo isn’t about selling to you, it’s about building with you. We’re a tribe of change-makers, united by a shared belief in hope and action. Whether you’re downloading our e-book, joining our waitlist, or sharing your story, you’re part of something bigger.

"StaggeredCo Clothing is built on resilience, because life isn’t always easy, but we keep moving forward. Every piece we create is a reminder that no matter what you’re going through, you matter. You are strong, you are seen, and you belong."

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Here for You, Beyond Clothing


Our free mental health e-book offers simple tools, insights, and strategies to help you navigate tough times.

It’s a gentle guide created with care to support you in ways that go beyond clothing.

Get Our Free E-book and Start Living Our Values Today